Source : Gadgets NDTV
Facebook will soon make its Instant Articles programme live, with publishers like NBC News and the New York Times already in the fray.
Other early-stage partners include the Guardian, BBC News, Spiegel Online and Bild. Facebook would host the content on its servers so that it loads faster than regular article posts on mobile phones.
Publishers are ready to ramp up content distribution on Instant Articles, with some newsrooms preparing to post a few dozen stories a day, the Wall Street Journal reported.
By publishing articles directly to Facebook through Instant Articles instead of linking back to their own websites, publishers hope to increase the exposure of their content on the social networking service, especially on mobile devices, and improve load time.
Under the new programme, publishers will get to keep 100 percent of revenue brought in from ads that they sell and 70 percent if Facebook sells the ad. Read More
Facebook will soon make its Instant Articles programme live, with publishers like NBC News and the New York Times already in the fray.
Other early-stage partners include the Guardian, BBC News, Spiegel Online and Bild. Facebook would host the content on its servers so that it loads faster than regular article posts on mobile phones.
Publishers are ready to ramp up content distribution on Instant Articles, with some newsrooms preparing to post a few dozen stories a day, the Wall Street Journal reported.
By publishing articles directly to Facebook through Instant Articles instead of linking back to their own websites, publishers hope to increase the exposure of their content on the social networking service, especially on mobile devices, and improve load time.
Under the new programme, publishers will get to keep 100 percent of revenue brought in from ads that they sell and 70 percent if Facebook sells the ad. Read More